Selling Capital Equipment involves a distinct approach compared to consumable products or services. It’s crucial to emphasize the value, quality and return on investment (ROI) that the equipment provides.
In North America, there’s a wide range of companies and manufacturers, from small businesses to large corporations. High mix / low volume applications might benefit from a simple Manual Tape and Reel System. Higher volumes of parts (from tubes, trays, or bulk) may necessitate automation. The first step is to understand the specific needs, goals and expectations.
Brian Heimer, VP, Advantage Carrier Tape brings over 30 years of experience in back-end equipment like tape and reel systems and related peripheral equipment. His technical expertise can guide customers based on their unique applications.
Advantage Carrier Tape collaborates with various Capital Equipment Manufacturers. They offer a range of solutions, from a manual taping system to fully automated ones, adaptable to different inputs.
Advantage Carrier Tape can provide valuable insights and lead you toward the right Tape and Reel solution for your requirement.